Lucky Code Lucky Day

• Lucky Code For Lucky Day
• Lucky Code For Lucky Day
• Definition Of Lucky

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Lucky Charms is an American brand of breakfast cereal produced by the General Mills food company since 1964.^[1] The cereal consists of toasted oat pieces and multi-colored marshmallow shapes (or marshmallow bits). The label features a leprechaun mascot, Lucky, animated in commercials.

History

Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products—Wheaties or Cheerios—and do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach's Circus peanuts.^[2]

An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets.^[3] Thus, the charms of Lucky Charms were born. Lucky Charms is the first cereal to include marshmallows in the recipe. These pieces are called 'marshmallow bits', or 'marbits', due to their small size. Marbits were invented by Edward S. Olney and Howard S. Thurmon (U.S. patent number 3,607,309, filed November 1, 1968 and assigned September 9, 1971, for 'preparation of marshmallow with milk solids'),^[4] with the patent grant now assigned to Kraftco Corporation.

The mascot of Lucky Charms, created in 1963, is Lucky the Leprechaun, also known as Sir Charms, and originally called L.C. Leprechaun.^[5] The cartoon character's voice was supplied by the late voice actor Arthur Anderson until 1992. Lucky has also been voiced by Eric Bauza, Tex Brashear, Jason Graae, Doug Preis, and Daniel Ross.^[6] In 1975, Lucky the Leprechaun was briefly replaced by Waldo the Wizard in New England, while Lucky remained the mascot in the rest of the United States.^[7]

The oat cereal was not originally sugar-coated. After initial sales failed to meet expectations, the oats were sugar-coated, and the cereal's success grew. Piggy banks and plastic watches were introduced as cereal box send-away prizes as a marketing tactic to increase sales. The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005. Later in 2012, General Mills introduced 'Lucky Charms Marshmallow Treats'.

Following the product launch, the General Mills marketing department found that sales performed dramatically better if the composition of the marbits changed periodically.^[3] Various features of the marbits were modified to maximize their appeal to young consumers. Over the years, over 40 limited edition features such as Winter Lucky Charms, Olympic-themed Lucky Charms, and Lucky Charms featuring marshmallow landmarks from around the world, were created to drive consumer demands. In focus groups and market research, more brightly colored charms resulted in better sales than did dull or pastel colors.^[3] Currently, General Mills conducts 'concept-ideation' studies on Lucky Charms.^[3]

Marshmallows

The first boxes of Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers. The lineup has changed occasionally, beginning with the introduction of blue diamonds in 1975, followed by purple horseshoes in 1983,^[8] red balloons in 1989, green trees in 1991, rainbows in 1992, blue moons in 1995, leprechaun hats in 1997 (temporarily replaced the green clovers), orange shooting stars and around-the-world charms in 1998 (added blue, green, yellow, purple, and red in 2011), a crystal ball in 2001, an hourglass in 2008,^[3]unicorn in 2019, and a diamond gems in 2024. In 2013, 6 new rainbow swirl moons and 2 new rainbow charms were introduced. From the original four marshmallows, the permanent roster as of 2013 includes eight marshmallows.

Older marshmallows were phased out periodically. The first shapes to disappear were the yellow moons and blue diamonds, replaced by yellow/orange pots of gold and blue moons respectively in 1994. In 2006, the assortment included purple horseshoes; red balloons; blue crescent-moons; orange and white shooting stars; yellow and orange pots of gold; pink, yellow, and blue rainbows; two-tone green leprechaun hats; pink hearts (the one shape to survive since the beginning); with the most recent addition being the return of the clovers in 2004. The hourglass shape was retired in spring 2018 and was replaced by a unicorn, which was chosen on social media by way of emojis.^[9][10] The size and brightness of the marshmallows changed in 2004.^[11]

Recent changes to the marshmallows include the star shape taking on a 'star' design, the orange five-pointed star being complemented by a white 'trail'. In late 2005, another marshmallow shape was added, the 'Hidden Key'. It is a solid yellow marshmallow that resembles an arched door (similar to the shape of a tombstone; flat at the bottom, flat sides with a round top). When liquid is added to the cereal, the sugar in the marshmallow dissolves and the shape of a skeleton key appears 'as if by magic'. The tagline was, 'Unlock the door with milk!' This 'new' marshmallow type has been used in other hot and cold cereals, but with mixed success (from characters 'hidden' inside a bigger marshmallow to letters appearing). In early June 2006, General Mills introduced Magic Mirror marshmallows. In 2008, yellow and orange hourglass marshmallows were introduced with the marketing tagline of, 'The Hourglass Charm has the power to Stop Time * Speed Up Time * Reverse Time'. As of 2011, swirled marshmallows and rainbow-colored stars have been introduced.^{[citation needed]} In 2018, for the first time in ten years Lucky Charms retired a marshmallow, which was the hourglass, and added a new permanent marshmallow, the Magical Unicorn.

The marshmallows are meant to represent Lucky's magical charms, each with their own special meaning or 'power'. As of June 2008, the following are explanations of the permanent marshmallows:^[12]

• Hearts – power to bring things to life
• Shooting stars – flight
• Horseshoes – power to speed things up
• Green clovers – luck
• Blue moons – invisibility
• Rainbows – instantaneous travel
• Red balloons – power to make things float
• Hourglasses – time control

Limited edition marshmallows

There have been more than 30 featured limited edition marshmallow shapes over the years, with the introduction of themed Lucky Charms, such as Winter Lucky Charms. Some of these include:

• In 1986, a whale-shaped marshmallow was temporarily added to the lineup.^[13]
• In 1990, a green pine tree-shaped marshmallow was temporarily added to the lineup.^[13] During that time, the cereal promoted Earth Day with a free Colorado Blue Spruce seedling with proofs-of-purchase.^[14]
• In 1991, the star and balloon shape marshmallows were combined for a short time. The red balloon featured a gold six-pointed star. The star was removed at a later date to make the Red Balloon and Star marshmallows separate.^[13]
• In 1994, sprinkles were temporarily added to the marshmallows.
• In 1999, the moon shape marshmallows were modified with the addition of the yellow curve line for a limited time.
• In 2000, a 'New Sparkling Rainbow' was added to the mix for a limited time. It was described by General Mills as 'a sprinkling of multicolored sugar on a white rainbow marbit'. This marshmallow replaced the original rainbow at this time.^[15]
• In 2010, the swirled marshmallows were in Lucky Charms for a limited time.
• In June 2013, two new rainbow marshmallows were added for LGBT Pride Month.^[16]
• In 2015, new diamond shaped marshmallows were added in.^{[citation needed]}
• Introduced in 2017, limited edition cinnamon vanilla Lucky Charms include only snowman, snowball, and snowflake-shaped marshmallows.
• In 2018 a unicorn shaped-marshmallow was added; it became a permanent addition later that year.^{[citation needed]}
• In 2018 winter-themed marshmallows, including snowmen and snowflakes, were added as part of a limited addition chocolatey winter mix.^[17]

Marshmallow-only promotions

For an advertising campaign in May 2017, General Mills announced they would be promoting 10,000 boxes of cereal that contain only marshmallow pieces.^[18] In order to win one of the coveted boxes, consumers would need to purchase a specially marked box of regular Lucky Charms with a code on the inside panel. The code would be entered into an official website to see if the consumer is the winner of one of the 10,000 novelty boxes produced. The sweepstakes ran through December 2017.^[19][20]

In August 2020, General Mills announced it would be selling packages of Lucky Charms marshmallow-pieces-only in retail outlets for a limited time. Each six-ounce bag will contain hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons, and unicorns.^[21]

Theme song

In the earliest commercials, Lucky Charms cereal had no theme jingle; action was accompanied by a light instrumental 'Irish' tune. Soon, however, a simple two-line tag was added:

Frosted Lucky Charms,

They're magically delicious!

This simple closer, with the kids usually singing the first line and Lucky singing the second, survived into the 1980s.

Then, with the addition of the purple horseshoe marbit, it was extended into a jingle describing the contents of the box.^[22]This was later revised with the addition of red balloons to the now-familiar 'Hearts, stars, horseshoes, clovers, and blue moons, pots of gold, and rainbows, and tasty red balloons!” In 2008, the pot of gold was replaced with the hourglass in the theme song.

The jingle is usually accompanied by mentioning that Lucky Charms contains whole grain ingredients and is part of a balanced meal. General Mills's market position is centered on cereals that contain 'more whole grain than any other single ingredient, which is significant, because 95 percent of Americans aren't eating minimally 48 grams of whole grain per day as recommended by the U.S. Dietary Guidelines'.^[23]

Taglines

• “They're Magically Delicious!”^[24]
• “Frosted Lucky Charms, They're Magically Delicious!”
• “I Love Me Lucky Charms, With 3 New Unicorn Marshmallows, They're Magically Delicious!”
• “They're Always After Me Lucky Charms!”
• “You'll Never Get Me Lucky Charms!”
• “Pink Hearts, Orange Stars, Yellow Moons, and Green Clovers!”
• “Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, and Blue Diamonds!”
• “Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, and Purple Horseshoes!”
• “Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, Purple Horseshoes, and Red Balloons!”
• “Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Pots of Gold and Rainbows, and Tasty Red Balloons!”
• “Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!”
• “Hearts, Stars, and Horseshoes, Clovers, Red Balloons, Hourglasses, Rainbows, and Six New Swirled Moons!”
• “Hearts, Stars and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!”
• “Hearts, Stars, Horseshoes, Clovers and Blue Moons, Unicorns, Rainbows, and Tasty Red Balloons!”

See also

References

1. ^'1960s'(PDF). General Mills History Timeline. General Mills. p. 3. Archived from the original(PDF) on October 23, 2007. Retrieved 2009-05-20.
2. ^Hartel, Richard; Hartel, AnnaKate (October 4, 2004). 'The Miracle of Orange Circus Peanuts'. The Capital Times. Madison, Wisconsin. Archived from the original on September 29, 2008.
3. ^ ^abcdeKaren Wright (August 1999). 'A Charm's Life - Lucky Charm's cereal (sic)'. Discover Magazine. Archived from the original on 2008-09-15.
4. ^USPTO.report. 'Preparation Of Marshmallow With Milk Solids'. USPTO.report. Retrieved 2020-12-29.
5. ^Hoffman, David (2005). The Breakfast Cereal Gourmet. Andrew McMeel Publishing. p. 127. ISBN9780740750298. Retrieved 2014-05-05. the Trix Rabbit, L.C. Leprechaun, and Sonny are registered trademarks of General Mills
6. ^'VOICES OF Lucky the Leprechaun'. Retrieved 2018-06-20.
7. ^'Waldo the Wizard' the Forgotten Lucky Charms Mascot'. http://www.neatorama.com/2015/03/18/Waldo-the-Wizard-The-Forgotten-Lucky-Charms-Mascot/ accessed September 1, 2015
8. ^'The ultimate guide to Lucky Charms'. A Taste of General Mills. March 17, 2014.
9. ^'Lucky Charms reveals new unicorn marshmallow'. KABC-TV. February 19, 2018. Retrieved February 19, 2018.
10. ^'Lucky Charms Unleashes The Power Of The Unicorn As The Next New Permanent Marshmallow In Its Magical Cereal Line-Up' (Press release). PR Newswire. February 19, 2018. Retrieved February 19, 2018.
11. ^'General Mills Cereals'. Topher's Breakfast Cereal Character Guide. Archived from the original on March 6, 2012.
12. ^'Lucky Announces the Power to Control Time with New Marshmallow Charm in Lucky Charms® Cereal!' (Press release). General Mills. June 9, 2008. Archived from the original on November 23, 2010.
13. ^ ^abc'5 Things about Lucky Charm Cereal'. Archived from the original on 2013-05-31. Retrieved 2013-02-12.
14. ^'Lucky Charms and Christmas'. Retrieved 2014-06-18.
15. ^Elliott, Stuart (2000-06-02). 'Marketers bet on the concept of good luck as a selling tool'. The New York Times. Retrieved 2009-05-06.
16. ^'Lucky Charms, General Mills Cereal, Celebrates LGBT Pride With #LuckyToBe Campaign'. Huffingtonpost.com. 2013-06-28. Retrieved 2013-12-30.
17. ^Dana, Lauren (November 19, 2018). 'Lucky Charms' Chocolatey Winter Flavor Is Here For A Limited Time'. Bustle. Retrieved November 28, 2018.
18. ^Natt Garun (26 April 2017). 'Lucky Charms Gives Away 10,000 Marshmallow-Only Boxes'. The VERGE. Retrieved 17 May 2017.
19. ^Painter, Kristen (2017-05-15). 'General Mills to make 10,000 boxes of marshmallow-only Lucky Charms'. Star Tribune. Retrieved 2017-05-16.
20. ^Ben Popken (16 May 2017). 'Amazon's Echo Look Privacy Could Be a Big Issue Someday'. NBC News. Retrieved 17 May 2017.
21. ^Alexandra Deabler (20 August 2020). 'Lucky Charms releasing marshmallow-only pouches for a limited time'. Fox News. Retrieved 25 August 2020.
22. ^'TV Acres ad slogans'. Archived from the original on February 4, 2013. Retrieved June 21, 2007.
23. ^'Lucky Charms has adult allure'. Retrieved 2013-02-12.
24. ^'Lucky Charms Cereal (10/02/09)'. Retrieved 2013-02-12.

Further reading

• An Actor's Odyssey: Orson Welles to Lucky the Leprechaun, by Arthur Anderson. Albany, 2010. BearManor Media. ISBN1-59393-522-6

External links

• General Mills corporate Lucky Charms site: includes package information and Nutrition Facts.

Make way for the heroes.

Herrmann and Cruz, following in the footsteps of Severide, Casey, and Dawson, proved on Chicago Fire Season 9 Episode 5 that they were more than capable of hacking it in a life-and-death situation.

Things may have looked dire for a while there, but with Herrmann and Cruz on that freight elevator, Holly and Trevor had nothing to fear.

These standalone rescue episodes can be hit or miss, and a large part of that depends on the characters, not only the guest stars but also the series regulars.

Cruz is always a reliable choice, but Herrmann has consistently tested my patience with his outdated views and supposedly funny quips that are just aggravating to no end.

Holly: Are we gonna die?
Herrmann: No, ma’am, we are not gonna die.
Holly: But you can’t be sure.
Herrmann: I’m sure I’m sure, OK. Did you forget about my fortune cookie, OK. Today is my lucky day. You never know when it’s going to come into play.
Trevor: What’s it waiting for?
Herrmann: Uh, the right opportunity. We just haven’t needed it yet. You’ll see.

• Permalink: Uh, the right opportunity. We just haven’t needed it yet. You’ll see.

So, upon learning it would be Cruz AND Herrmann who find themselves trapped inside a freight elevator with all communications cut off, there was the possibility this episode, which rested largely on the duo's shoulders, would suffer because of the latter.

However, those fears never came to pass, as Herrmann's presence was not only tolerable but greatly appreciated.

His endless optimism, which can be grating at times, was a much-needed component for this storyline to work, serving as a foil to Holly's doom and gloom attitude.

For even when things looked grim for the elevator's trapped occupants, Herrmann was there, at the ready, to lift their spirits.

His positivity may not have been infectious, but it was just what Cruz and the other two needed to keep them moving.

And moving they did, as they weathered complication after complication -- snapped elevator cables, downed radio communications, blown control panel, injuries.

If something could go wrong on that freight elevator, it most certainly and surely did.

Yet, despite all the difficulties, Herrmann and Cruz rose to the challenge, pulling off feats of skill and ingenuity as they put their years of firefighting to good use.

Herrmann: Look, um, I spilt my guts enough already today, so I’m not gonna go all Mr. Softie on you again, but um, I’m really glad you were with me in that elevator cart today. I’m not sure if anybody would have made it out otherwise.
Cruz: It felt like someone else was up there too: Otis.
Herrmann: You’re right about that.

• Permalink: You’re right about that.

It's hard to see either of them getting out of there safely with two civilians in tow, so it was lucky -- maybe even Chinese fortune cookie lucky -- that Herrmann and Cruz were trapped in the elevator together.

Things were touch and go there for a while, and even though it was clear no one would die, there were still a few moments where I held my breath, only exhaling when Squad 3 opened up the elevator doors.

Though, the action and danger wasn't the only thing going on, for in the midst of all the life-and-danger stakes was the reveal that Chloe is pregnant.

Yes, Cruz will be a father, and the Squad 3 member isn't sure how to feel.

In a pre-or post-COVID world, the series probably would have told this storyline differently.

There may have been some comical moments about Cruz wondering why Chloe was acting weird and enlisting the help of 51 before finding out she was pregnant.

Or maybe Cruz would have been a nervous ball of energy upon learning he and Chloe were expecting, and Herrmann, Boden, and maybe even Casey would have delivered hilarious anecdotes about fatherhood.

However, the series took a more serious approach in telling this storyline, which was the right call.

Bringing a child into this world at any time can be scary -- or so I'm told -- but in the middle of a pandemic, well, that has got to be doubly so.

Cruz: What if she’s right, Herrmann? What if this world is too tragic to bring a child into it?
Herrmann: No, no, she’s not right.
Cruz: I always wanted a kid, but when Chloe told me, I just felt panic. So much has changed – the pandemic, politics, the whole country is fighting with each other.
Herrmann: Enough, all right. Joe, you listen to me and you listen to me good, this country is not just what’s out there on the news, it starts in a home, in a family. The country your child is going to see, the one that’s going to make them who they are, that is the country of Joe and Chloe Cruz. You two, you got such an energy about the both of you. You make all the people around you light up. You both came from pretty different world, and you made a beautiful happy home, and that is the country that your baby is going to wake up to every day. If you have a solid family, it balances out all the bad out there.

• Permalink: Enough, all right. Joe, you listen to me and you listen to me good, this country is not just...

There's not exactly a book you can read on 'What to expect when you're expecting in the middle of a global health crisis,' and the novel coronavirus pandemic isn't the only challenge we, as a country, are facing.

From polarizing political viewpoints to systemic racism and police brutality, the world is a pretty f*cked up place right now, and Cruz has every right to feel panicked.

So who would have thought it would be Herrmann -- not Casey, Severide, or Boden -- who would get through to Cruz?

Again, this is where Herrmann's unwavering idealism came into play, as the lieutenant was able to put things into perspective for Cruz.

Had they been there, Casey, Severide, and Boden could have also done that, but as a father of five, Herrmann's words carried more weight.

His 20-plus years of parenting are hard to beat, and it wouldn't be surprising if, after this, Herrmann was shortlisted for godfather.

Some stray thoughts:

• Did the callback to Otis have anyone else tearing up? The deceased firefighter was such an integral part of the series for seven seasons, so it would have been a disservice not to mention him when Herrmann and Cruz, the latter of whom was Otis' best friend, found themselves trapped in an elevator.

  It's moments like these that pay homage to the characters who have come before, reminding us how still deeply intertwined they are in the show's fabric, and it's greatly appreciated.

Lucky Code For Lucky Day

• Was anyone else scared for Mouch? Even though I didn't expect him to die, he's still had his fair share of close calls. There's a reason he was briefly referred to as 'Dead Mouch.' Thankfully, we didn't have to say good-bye to him or anyone else.

• Stellaride's relationship drama was put on the backburner, but things aren't looking up for the couple. Severide doesn't seem to grasp how serious things are and thinks Kidd's only cooling off at Brett's. He can't see how much trouble they are in, and that's concerning.

So what did you think, Chicago Fire Fanatics?

Were you afraid for any of the characters?

Was Herrmann's presence actually enjoyable

What do you think of Cruz's news?

Don't forget to hit the comments below let me know your thoughts. If you happened to miss the latest episode, remember you can watch Chicago Fire online at TV Fanatic.

My Lucky DayReview

• 4.7 / 5.0
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Lucky Code For Lucky Day

Definition Of Lucky

Jessica Lerner is a staff writer for TV Fanatic. Follow her on Twitter.